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இந்த **Facebook Marketing Tamil** வீடியோவில், உங்கள் Facebook Page-ஐ எப்படி Grow செய்வது என்பதை எளிமையாக தமிழில் தெரிந்துகொள்ளலாம்!
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0:01
Hi friends, today we are going to look
0:03
into Facebook marketing. Why should you
0:07
study Facebook marketing? Maybe you
0:11
want to earn money through Facebook
0:12
content monetization. Or, you might
0:17
want to earn money by selling products
0:19
on Facebook. For both of these, the
0:22
subject of Facebook marketing is
0:24
important. Now, first, I have created a
0:27
Facebook page for this. Look here, this
0:29
is a page related to English. See, this
0:32
page has 2,000 followers. I gained
0:37
these 2,000 followers completely
0:39
organically. To do this, first, you
0:43
need to pick a niche. Since I chose
0:50
English, there are so many people in
0:51
the world who want to learn spoken
0:53
English. So, they are your target
0:58
audience. You need to target them first
1:02
. Whatever your topic is, like spoken
1:06
English, you must target the people who
1:08
are learning it. Okay, so what we have
1:15
to do is, before uploading videos to
1:17
Facebook, we need to start as a
1:19
beginner. When starting, we post
1:24
specific types of videos for that. Look
1:27
at the types of videos I have posted
1:28
here. They are small stories. People
1:33
watch stories like these. Stories like
1:36
these are going very viral on YouTube
1:38
as well. Like the grandma visiting the
1:42
house and cleaning it up. A mother and
1:45
daughter. So, look here, a short
1:47
one-minute video. Okay, in these types
1:51
of videos, we add subtitles. If you are
1:58
posting in Tamil, provide a description
2:00
in Tamil, and you must add captions
2:02
inside the video as well so people can
2:03
understand it. When they are speaking
2:09
in English, if there are no captions or
2:11
subtitles, people won't understand.
2:14
Then, there is a high chance the video
2:15
will be skipped. Because not everyone
2:18
watching our video is fluent in English
2:20
. Since they are beginners, they won't
2:23
understand what is being said. By
2:25
looking at the subtitles, they will
2:26
understand what is being spoken. In
2:29
this way, we can make these videos go
2:31
viral. I am referring to educational
2:34
content. Okay, now, if we upload this
2:38
video to YouTube, it could be YouTube
2:40
or Facebook. If it is Facebook, we can
2:44
connect it to both; through Facebook,
2:46
we can even connect it to Instagram. By
2:48
syncing both, we can post the video so
2:50
it reaches both platforms. That is, if
2:53
you go to Meta Suite and publish this
2:55
video, it will be published to both
2:57
platforms. However, on the Meta
3:01
platforms like Facebook and Instagram,
3:03
they will only push the reach of these
3:04
videos for about three or four days.
3:08
After that, the video will freeze. Once
3:10
it freezes, it won't get any more views
3:12
. A common question I get is that the
3:14
videos I post only get views for three
3:16
days. After that, the views freeze and
3:19
stop increasing. This is a problem that
3:21
happens to everyone, not just you. It
3:23
is a problem faced by all content
3:24
creators in the world. Because any
3:28
system only looks for paid promotions
3:30
and won't promote your content
3:31
organically for free. So, the system
3:37
will push your new video to people
3:39
quickly for just three days. After that
3:43
, it automatically freezes. Do you
3:46
understand? Then, whenever you post new
3:49
videos, it will keep showing those new
3:51
videos to people. But here is another
3:53
thing you can do if you have posted a
3:55
good video like this. If it got about
3:57
1,000 views and then froze. But you
3:59
have put a lot of effort into it.
4:02
Meaning you spent a lot of time editing
4:04
the video and creating the content. So
4:07
what we can do is go in and change your
4:09
ad copies. Ad copies mean the ones you
4:12
have set up like this. What is the ad
4:14
copy for this video? It's the caption,
4:18
the Facebook caption you've used. You
4:20
need to change this caption. After
4:22
changing it, look at the hashtags you
4:24
use within it. Your traffic comes from
4:26
these hashtags. Okay, when you add
4:28
these hashtags, always keep them short
4:30
and sweet. For example, if we search
4:33
for "English,""Spoken English Tamil,"
4:36
these are simple terms people search
4:38
for. Like learning spoken English in
4:40
Tamil. "Learn English in Tamil"—you
4:43
should use simple, simple terms like
4:45
this. Don't use long words; use simple,
4:48
short, and sweet keywords like "English
4:51
for beginners,""Tamil to English," or "
4:53
English made easy." This is what we
4:56
call hashtags, okay? So, after using
4:59
these two, if you still aren't getting
5:02
views, change the ad copies and ask
5:04
ChatGPT for help. Mention that these ad
5:10
copies aren't getting views, and if you
5:12
provide it to an AI tool, it will
5:14
generate a new ad copy for you
5:15
accordingly. After that, you can also
5:22
look at your hashtags and try changing
5:24
them again. I have put "Spoken English
5:27
Tamil" here. Now, look at what else
5:31
people are searching for—that is,
5:33
what hashtags your competitors are
5:35
using to grow their pages. You can try
5:40
using those kinds of hashtags for your
5:41
own page. If you do that, there is a
5:46
high chance that if some of your videos
5:48
have frozen, you can start getting
5:49
views for them again. That is how we
5:53
can increase the views. But what some
5:56
people do—many people do—is delete
5:58
the video and re-upload it. If you keep
6:04
doing this repeatedly, whether it is
6:05
your YouTube channel or Facebook page.
6:10
There is even a chance that you could
6:11
get banned. Because once you upload
6:15
that video to the system, it will
6:16
already be recognized as a video that
6:18
has been processed by the system. So
6:22
the system already knows that this is a
6:24
video that has been uploaded before. If
6:27
you keep doing this repeatedly, there
6:29
is a chance that your channel or page
6:31
might get banned, so do not do that
6:32
repeatedly. Okay, please avoid doing
6:37
such things. That would be better for
6:39
you. Instead of re-uploading the same
6:44
video after a month, two months, three
6:46
months, or four months, you can go to
6:48
your back-end in Meta Suite where there
6:50
is a feature. There is a feature called
6:55
sharing. If you use that sharing option
6:56
, the video will be shared here again.
6:58
Right here at the top. Or you can pin
7:00
it here. If you need to, you can do
7:02
those kinds of things. If you click pin
7:04
post, it will be pinned right here at
7:06
the top. You can see it; if you pin it
7:09
like this, it will appear pinned in
7:11
this spot. It has been pinned. Now you
7:14
can set it up like this. Instead of
7:17
uploading repeatedly, we can do things
7:18
like this. Look here, you can pin it
7:23
like this from here, okay, this is a
7:25
tip. Okay. That is, you can try
7:30
changing your hashtags. You can check
7:32
the views for videos where you have
7:33
changed the ad copy and hashtags. If
7:35
that doesn't work, you can pin it as I
7:37
mentioned. Or go and share it again. Do
7:40
not re-upload repeatedly. That is not a
7:43
very good method. Okay, otherwise,
7:46
there is one more thing you can do,
7:48
which is paid promotion. To do paid
7:52
promotion, you need to go to the Meta
7:54
Ads Manager to run an ad; I will teach
7:56
you that. In the next video, I will
8:04
show you how to go to the Meta Ads
8:05
Manager, select engagement as your
8:07
objective, prepare an eye-catching post
8:09
, create a beautiful image to encourage
8:11
following, and say that if you like
8:13
English, we teach English-related
8:15
topics in our videos. If you run an ad
8:23
like that and target an audience
8:25
interested in learning English, these
8:26
videos will reach them. Then they might
8:32
follow your channel, and the chances of
8:33
getting more followers will increase.
8:36
You can run that through paid ads as
8:38
well. But when you run paid ads, and
8:41
also when you use it normally, post a
8:43
reel and an image. Because for reels,
8:48
no matter how many followers you get
8:49
through images, reels have a much
8:51
higher chance of going viral. Nowadays,
8:55
no one looks at posts as much as the
8:57
videos you put inside; videos are more
8:59
valued, so people will watch and engage
9:01
with those videos. By posting videos
9:05
and posts and bringing people in, these
9:07
are the basics of how we grow a
9:09
Facebook page. Okay, so the page we
9:14
post on needs a hook. A hook is when
9:19
you post content, let's take a movie
9:20
for example. For movies, say we are
9:26
posting about Suriya, you can normally
9:28
ask an attractive question. So what is
9:34
a hook about Suriya? Did Suriya act in
9:40
your favorite movie? If you create a
9:44
hook like that, people will immediately
9:46
wonder what you are trying to say. When
9:48
they are scrolling through videos, they
9:49
should stop at your video asking if
9:51
Suriya acted in your favorite film.
9:53
When they see "Did Suriya act in your
9:54
favorite film?", they'll stop to watch
9:56
because they want to know what you're
9:57
saying. You have to create a hook like
9:59
that. That is when your videos will go
10:02
viral. That hook is very important. We
10:06
want to grow a page. If you follow
10:10
these things, your pages will
10:11
definitely grow. Thanks for watching.
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