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Google Ads-ல் Performance Max Campaign-ஐ அமைப்பது எப்படி என்று இந்த வீடியோவில் எளிமையாகப் பார்க்கலாம். விற்பனையை அதிகரிக்க இது உதவும்.
Google Ads தளத்தில் புதிய விளம்பரங்களை உருவாக்குபவர்கள் மற்றும் தங்கள் வணிகத்தை வளர்க்க நினைப்பவர்களுக்கு இந்த Performance Max Campaign Tamil முறை மிகவும் பயனுள்ளதாக இருக்கும். தயாரிப்புகள் அல்லது சேவைகளை சரியான வாடிக்கையாளர்களிடம் கொண்டு சேர்க்கவும், உங்கள் விளம்பர உத்திகளை மேம்படுத்தவும் இந்த தொழில்நுட்பம் உதவுகிறது.
இந்த வீடியோவில், கூகுள் விளம்பரங்களில் Performance Max Campaign-ஐ எப்படி படிப்படியாக அமைப்பது என்பது விளக்கப்பட்டுள்ளது. Google Ads Tamil முறையில் விளம்பரங்களை உருவாக்கி, விற்பனையை எப்படி அதிகரிப்பது என்பதைப் புரிந்துகொள்ளலாம். புதியவர்கள் கூட எளிதாகச் செய்யும் வகையில் இந்த Google Ads Setup வழிமுறைகள் உள்ளன. டிஜிட்டல் மார்க்கெட்டிங் ஆர்வலர்களுக்கு இது ஒரு சிறந்த Digital Marketing Tamil வழிகாட்டியாகும்.
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0:01
In today's channel video, we are going
0:03
to look at Performance Max campaigns.
0:05
This is referred to as a PMax campaign.
0:10
Basically, it is a method where you
0:11
show your product or service to people
0:13
through Google advertisements to
0:15
generate sales. Google Ads is a big
0:21
option that helps you generate revenue
0:23
at a high level. It is even more
0:28
powerful than Facebook Ads. However,
0:31
you need to spend some money on
0:32
advertisements for this. But there are
0:36
many people worldwide who search on
0:37
Google to buy products and services. If
0:41
you are doing business not just in your
0:43
country but selling products worldwide,
0:45
I would recommend Google Ads. A key
0:48
part of this is what is called a PMax
0:50
campaign. That is the short form; the
0:53
full name is Performance Max campaign.
0:58
If you click here, it will ask you to
1:00
select your Gmail account, and once you
1:02
select it, you will arrive at this page
1:04
where you can log in using your Gmail.
1:08
Okay, this is our complete Google Ads
1:11
interface. Running ads on Google Ads is
1:13
similar to running ads on Facebook. But
1:16
the strategy here is quite different.
1:19
Okay, now look at how it works when
1:21
someone normally searches on Google. If
1:33
someone searches for a "programming
1:35
book," and we have used that keyword in
1:36
our campaign, then your campaign will
1:38
instantly appear as "Sponsored." These
1:48
other results below are organic. That
1:53
is the core concept of this PMax
1:55
campaign. A PMax campaign shows your
1:59
ads everywhere. It shows up in Search.
2:03
It shows on third-party sites, on
2:05
YouTube, and on the Google Display
2:07
Network. It shows in Merchant Center;
2:10
it takes and shows your ads everywhere.
2:12
Okay, now let me show you how to set
2:14
this up. First, go to Create, then
2:16
Campaign. Select Sales as the objective
2:19
, and I will remove these purchase
2:21
goals that I don't need. We don't need
2:24
these at all. Engagement isn't
2:25
necessary either. We only need "
2:28
Purchase" because we are going to run a
2:29
sales campaign. Now, when you run a
2:32
sales campaign, we have set the
2:34
conversion type to "Purchase." If you
2:38
want to use a form on your website to
2:40
generate leads, you can add that as
2:41
well. I am only setting it to "Purchase
2:45
." I am setting the target goals myself
2:47
as to what they should be. For forms,
2:50
you can create one, which will appear
2:52
when someone clicks your link. If you
2:56
are offering a service like tuition
2:58
classes, you can use that form to
3:00
collect student contact details. If you
3:05
are selling a product, you don't need
3:07
this; just keeping "Purchase" is enough
3:09
. Continue, and now look here:
3:14
Performance Max is the campaign type we
3:16
are going to run. Now, the objective
3:21
here is that if you are running Google
3:22
Search ads for the first time, you
3:24
should start with a Search campaign;
3:26
that is a good strategy. Okay, I have
3:29
already taught you how to set up a
3:31
search campaign. Today, we are going to
3:34
look at PMax (Performance Max)
3:36
campaigns. The difference between the
3:38
two is that this one will show your ads
3:40
only on Google Search. This one shows
3:43
ads everywhere on Google; that is what
3:45
it does. It shows on YouTube, Gmail,
3:50
Maps, Google Discover, and the Google
3:52
Display Network. Google Display means
3:59
your ads will appear on various
4:00
third-party websites through AdSense,
4:02
based on your specific niche. Okay, so
4:08
this PMax campaign is very powerful
4:10
because it shows your ads everywhere.
4:14
Okay, now I will select this. After
4:17
selecting, when I choose to create a
4:18
new campaign, this is an existing
4:20
campaign. Here, you can advertise
4:23
products from the Merchant Center. If
4:25
you have products in the Merchant
4:26
Center, you can pull them using the
4:28
Merchant Center ID. Once linked, it
4:31
pulls all your products, because the
4:32
Merchant Center is what is known as
4:34
Google Shopping. You can create a
4:39
Merchant Center account, add all your
4:41
e-commerce products there, and link it.
4:45
Okay, if you need to link it here, go
4:47
ahead and do so. I don't have any right
4:49
now. This is your website name. Let’s
4:52
say this is my website name, enter it
4:54
here. After entering, this part is not
4:57
needed for us. "Create your campaign
4:59
with AI"—I am skipping this. I am
5:02
clicking continue here. Let me delete
5:06
the draft. Okay, now we are at a very
5:10
important place. Here, regarding
5:15
bidding, we want "Maximize Conversions"
5:18
because we want contact details. Okay,
5:23
when we drive sales, when people come
5:25
to our website with purchase intent,
5:27
normally on our website...Normally, you
5:34
can provide a form like this for them
5:36
to fill out. When you redirect to this
5:40
URL, as soon as someone clicks your
5:42
link, they can enter their contact
5:43
details here. Okay, we set that intent
5:46
on our site, so we must choose "
5:48
Maximize Conversions." Running Google
5:53
Ads for "Maximize Conversions" means we
5:54
want to bring the maximum number of
5:56
people to our site, not just have them
5:58
leave, but to gather their contact
6:00
details or some information. Okay, this
6:06
is not needed, you can click next; I
6:07
don't need it for the first time, and
6:09
next are the countries like the US,
6:11
where I am going to run the ad. You can
6:14
specify that. Now, there are two things
6:17
in this section. There is "Interest"
6:19
and "Presence"; you should select the
6:21
second option here. Because if you
6:28
select the first option and choose
6:30
United States as your country, your ads
6:32
might be shown to people in Sri Lanka
6:33
or India who are just searching for
6:35
information about the United States on
6:37
the internet. So, if you specifically
6:44
want to target only people living in
6:46
the United States, that is what this
6:48
second option emphasizes. Therefore,
6:50
please select the second option. Here,
6:52
you can add whichever countries you
6:53
need. Enter your country location; for
6:56
example, India for India, or Malaysia
6:58
for Malaysia, okay. After adding those
7:02
countries, since I am running the
7:03
campaign from India, I will put India.
7:06
Next, I am setting the languages to
7:08
English. You can add whichever
7:10
languages you want. Next, in 'More
7:13
settings', you have 'All partners',
7:15
which includes Search partners and
7:17
Google Display. For best practices,
7:21
keep both of them selected together.
7:24
Since you are running the ad for the
7:26
first time, keep both selected to see
7:28
which one brings better results. Keep
7:31
them in both Google Search partners and
7:33
Google Display. This is given by
7:35
Performance Max. Okay. Next, you need
7:39
to ask your customers about when to
7:41
schedule your ads. You can set an ad
7:45
schedule for your client, whether it
7:47
should run all day or from a specific
7:49
date to an end date. You can set the ad
7:53
schedule according to when you want
7:54
your ads to run. Okay, everything is
7:57
available here. You can choose to run
8:00
ads from Monday to Friday, or only on
8:02
Sundays, or only on Mondays; there are
8:04
many options you can add. Okay, you can
8:12
give a start date and an end date; for
8:14
example, if you start from October 17th
8:16
, you can choose to run it only on
8:18
Mondays. Or, if you select Monday to
8:25
Friday, then Saturday and Sunday will
8:27
be excluded within that range. Okay.
8:31
You decide that. Next, this is about
8:36
the campaign URL; there is a tracking
8:38
code in your Google Analytics that you
8:40
need to put here. Okay, you just need
8:44
to insert that tracking code. Once we
8:48
put it in, we can see how many leads
8:50
each campaign generates, and it will
8:52
configure and show where the leads and
8:54
sales came from in Analytics. Okay,
8:58
then there are the devices; you need to
9:00
choose which devices to run on. Next is
9:02
brand exclusion, which is a very
9:04
important feature. This is because our
9:08
brand offers various courses.
9:13
Artificial Intelligence, Graphic Design
9:16
, and as you can see here, many modern
9:18
technology courses. Now, if someone
9:28
searches for "Diploma in Human Resource
9:30
Management" on Google, and they select
9:33
an organic result, I want our paid ad
9:35
to appear under "Sponsored" with our
9:37
website name, SMI 8, showing Human
9:39
Resources. This is how we get organic
9:48
traffic. Some people might already be
9:50
familiar with our brand. If someone
9:55
searches for "SMIT" for the first time
9:57
because they know we do courses there,
9:59
and our ad shows up, we will be charged
10:01
money for that click. So, what we need
10:11
to do is specify our brand here—list
10:13
the brand as "SMIT"—and exclude the
10:15
company name. Brand. Okay! We can add
10:28
our brand right here. Enter your brand
10:39
name, select the brand category for
10:41
your products, and once you set it, our
10:43
brand will be excluded. Save this brand
10:55
exclusion. Then, if someone searches
11:00
using our brand name, we won't appear.
11:05
Why won't we appear? Because it won't
11:09
show in Google Ads, get it? When they
11:12
search, our sponsored ad won't be shown
11:14
to them. That is why we perform this
11:18
brand exclusion. The reason for this is
11:25
that someone might find us organically;
11:27
if they search for our brand to find
11:29
our course and click on a sponsored ad,
11:31
we end up wasting money. They would
11:38
have come organically anyway, but if
11:39
someone searches for "Diploma in Human
11:41
Resources," showing them the ad is fine
11:43
. Because they don't know our brand.
11:47
The ad shows for those who know our
11:49
brand as well as those who don't. So, I
11:51
am saying to show the ad only to those
11:53
who don't know us, and not to those who
11:55
already do. That is what brand
11:58
exclusion is. It should be clear now:
12:02
don't show the ad to those who know our
12:04
brand, only show it to those who don't.
12:10
Those who know us are already
12:11
interested in buying; they don't need
12:13
the ad, but we should show it to those
12:15
who don't know us. Next is this.
12:20
Devices: you can choose which devices
12:22
to show ads on. I don't want TV screens
12:25
, I'll keep tablets, and leave the rest
12:27
. Next, we'll leave demographics as
12:31
they are. Next, we'll leave data
12:34
exclusions as they are. That's all the
12:37
important stuff here. Next is the ad
12:39
set, enter your name in this ad set.
12:45
Name your ad set group, for example, "
12:47
SMIT Ads" or "Selling Course." Okay,
12:53
enter your business name here. Okay, it
12:57
asks for five logos here. Five logos
12:59
are needed. Look here, it has taken the
13:01
logos. As soon as I entered the name,
13:03
it pulled the logos I had already
13:05
provided. So, it has taken the logos
13:07
directly. If you don't have logos, just
13:09
add and upload them. Having one logo is
13:11
enough. They have asked for five logos
13:13
in different styles, but that is not
13:15
necessary; one logo is enough for us.
13:17
They want five logos as if we are five
13:19
companies, designing five logos to show
13:21
them from different angles. Okay, in
13:24
vertical format, but we don't need all
13:26
that; having one like this is enough.
13:28
You don't need to add five; many people
13:31
get confused by this. Next, look here
13:33
at the headlines; they ask you to add
13:35
15 headlines. To add 15 headlines, what
13:38
you need to do is show your courses
13:40
just like these ads appear. You have
13:43
your own courses, right? Now, what we
13:47
do is go to the search and search for "
13:49
Google Keyword Planner"; once you
13:51
search for Keyword Planner, A keyword
13:57
planner will appear. In this Keyword
14:02
Planner, enter your country, select
14:04
India accordingly, and now let's type "
14:06
Human Resources Management." You need
14:19
to see how people search for it on
14:21
Google. Resource manage. If we input
14:30
this course, Human Resource Management
14:40
course—you can take this and put it
14:41
into the planner. Enter it. Next, you
14:49
enter "Human Resources Management
14:51
Course." The second keyword. HR
15:07
Management. After entering, if we click
15:32
"Get Started," it will show you
15:33
something like this. Our monthly
15:37
searches. Now, it is enough if we take
15:40
small searches from here; as you can
15:42
see, this shows the volume. The volume
15:46
and competition don't matter much to us
15:48
in Google Ads. Now, we can take these
15:52
terms like "HR Management Course." We
15:57
can take these keywords and search for
15:59
a few more related keywords. Below here
16:05
, there are keyword ideas: HR software,
16:08
HR Management degree, HR system, okay,
16:10
HR professional course, okay. If you
16:19
take these keywords and ask an AI tool
16:21
like ChatGPT to write 15 titles using
16:23
these, it will write 15 titles for you.
16:30
You just need to provide those 15
16:32
titles here. Those 15 titles should be
16:37
different—15 different headlines.
16:42
Okay, after that, for long headlines,
16:44
search for a few more keywords based on
16:47
those terms. Don't just stick to these
16:54
four; see how people search for "Human
16:56
Resource Management" on Google, check
16:58
the competition, and prepare your long
17:00
headlines accordingly. Then, using
17:06
those same keywords, if you ask ChatGPT
17:08
to write a description, it will write
17:10
the description for you. This is all
17:13
simple; you provide the keywords, and
17:15
you can use AI tools to generate the
17:17
results. This is the right place. Look
17:19
here, it shows where it will appear: in
17:21
Search and on Display. It will appear
17:23
in Display just like this; you might
17:24
have seen it on Google Display, it will
17:26
show up like this. It is right here. It
17:28
will show on YouTube. It will show in
17:30
ads. Yes, it will show in ads like this
17:32
. Understood? It will show up like this
17:35
. Next are your images; include as many
17:41
images as you have related to your
17:42
Human Resources course. Add them in
17:49
portrait, add them in vertical, and
17:51
include them in different angles. If
17:57
you have promotional videos for your
17:59
course, that is even better. Use a
18:04
model or an influencer to create the
18:06
video and add that as well. Okay. That
18:11
is all. Here, they have provided site
18:13
links. You can include other links from
18:18
your site, meaning your website links,
18:20
here. Regarding your About Us section,
18:25
I have not provided the About Us link
18:27
photos here. You can add your About Us
18:29
link, followed by the courses link and
18:31
career links. You can also add the
18:33
Contact Us link for all of these. You
18:38
can just add the About Us link like
18:40
this. Okay, you can add it to your
18:46
process. So, you won't have any issues
18:50
with that. There are no issues with
19:07
this. Okay, once you have added all
19:13
these contact details, next there are
19:15
animated clips; if you are going to add
19:17
animations, leave it to automate, and
19:18
it will set it automatically according
19:20
to your ad. Okay, next is assets, where
19:28
you can add any additional information
19:30
related to your course pricing. Okay,
19:34
that is all we are going to do. Here,
19:38
if you have selected lead forms, you
19:40
can add which lead forms you want. See
19:43
what details you want to collect in the
19:45
leads; it will pop up a lead form. I
19:48
haven't set up leads, but if you have,
19:50
you can add it. Here, for signals,
19:54
these are keywords. You should add
19:58
about 50 search terms related to Human
20:00
Resources. These are called search
20:06
themes—meaning, how people would
20:07
search when they want to buy a Human
20:09
Resources course on Google. If you
20:16
can't find 50 for Human Resources alone
20:18
, you can also add related business
20:20
management or management course
20:22
keywords. Sorry, you can also add
20:27
keywords. Okay, next, in audience
20:30
signals, look here; there are two
20:32
options, and we can also take the list
20:34
from YouTube. On YouTube, you have a
20:38
new segment here. Let's look at this.
20:46
In this additional signal, you can add
20:48
interests here. By interest, I mean who
20:52
you want to target. You can set
20:55
interests in education, higher
20:56
education, or those who study Human
20:58
Resources management. You can add
21:02
interests like college education
21:04
departments. You should do a little
21:08
research on Google or even ask ChatGPT;
21:10
it will tell you who is interested in
21:12
Human Resources management, and you can
21:14
select them accordingly. This is
21:18
important. Next, there is something
21:20
here called in-market segments. In this
21:22
section, you need to define your
21:24
interests; what is this related to?
21:26
Business, industrial products—search
21:29
for the related interests here, and "
21:31
in-market" audiences are also needed.
21:33
We also need to select from "in-market.
21:35
" Okay, now there is something called a
21:38
new segment here. Okay, additional
21:41
signals are not really needed. This is
21:45
the demographic section; we need to
21:47
specify here if we are running ads for
21:49
males or females. First, let's keep the
21:53
gender as "all," that's not needed.
21:56
Let's keep both. Here, for the age
21:59
limit, we don't need up to 65, setting
22:01
it up to 54 is enough. After providing
22:05
that, what we are going to do is run
22:06
the ads. Okay, there is one more thing
22:11
here regarding demographics; in this
22:13
interest section, I forgot to mention
22:15
something. In "Browse." There is
22:25
something called "Custom Intent." Click
22:29
on this, and in "Custom Intent," we
22:31
need to set your lookalike audience and
22:33
custom audience. If you have run ads
22:39
for the first time, you can add people
22:40
who have engaged—those who were
22:42
watching the ads and are interested
22:44
will see them. Now, you add them as a
22:51
custom audience, and similarly, add
22:53
those who have similar interests as a
22:55
lookalike audience; doing this will
22:56
make your ads more powerful to get the
22:58
right audience. Instead of taking
23:05
everyone, we should target only the
23:06
audience that will buy human resources
23:08
courses. Okay, so we need to select
23:13
that as well. We can look into these
23:16
things; these are all there, and we can
23:18
set them up. You can also search for
23:22
and select custom interests. That’s
23:25
all there is to it. The next thing is
23:29
to click "Next" and allocate your
23:30
budget. Now, regarding the budget, if
23:34
we are selling a course, we should put
23:36
in a budget of around 100 so that we
23:38
can see some results. Once you have
23:41
entered that, you have to set up the
23:42
campaign. Then, as you set it up, you
23:45
can see some results. Thank you for
23:47
watching. Okay, if you have any doubts,
23:49
you can mention them in the comments. I
23:51
forgot to mention one more thing. There
23:53
is one more important thing in this
23:54
that I forgot to mention; what it is is
23:56
...In these automated asset
24:04
optimizations, what you need to do here
24:06
is uncheck this "Final URL expansion."
24:11
The reason for unchecking it is that
24:12
you don't want unnecessary blog posts
24:14
on your site to be shown. If your
24:19
course site has blogs, it will show
24:21
those blogs, and people will navigate
24:23
there, sending traffic to the most
24:24
relevant part of your website, which
24:26
might not give you the result you want.
24:32
So, it's not needed for everything; we
24:34
can add them, but if you don't need
24:35
your blogs, you can exclude them. This
24:39
is important, so uncheck this "Final
24:41
URL expansion" option. Okay, the rest
24:44
are fine, keep them as they are. These
24:47
are engaged videos; this is quite
24:49
important. Next, there is something
24:52
called "Page feeds" here. What you need
24:57
to do with your site is—what "Page
24:59
feeds" means is that if you input your
25:01
Google Merchant Center ID here, your
25:03
products from the Google Merchant
25:04
Center will show up there, and it will
25:06
also show in shopping ads. To show them
25:12
everywhere, you need to add that ID
25:14
here; you can't do it right here. Okay,
25:18
I will now explain what you need to do
25:20
to show the Google Merchant Center here
25:21
in this space. You know that once you
25:26
set up this campaign and provide these
25:28
details, if you click 'Next', it will
25:30
start running. So, to set that up, I am
25:34
closing this. I am discarding it. Look
25:38
here, there is a 'Tools' option. Go to
25:40
'Data Manager' under 'Tools'. This is
25:48
for your YouTube channel; it is the
25:50
same process even if you are running
25:52
YouTube ads. Go in here, click 'Create
25:54
Products', and then input your Merchant
25:56
Center link here. Here is the Google
25:59
Merchant Center; if you select this,
26:01
you will see Google Merchant Center. I
26:03
have already selected it, and you can
26:05
click 'Continue' to add and link your
26:07
Merchant Center; I have already linked
26:09
mine. You can link it if you need to
26:11
link it. For YouTube, you can link your
26:13
YouTube account as well. I have already
26:15
linked these; you need to link them
26:17
first, only then it will be easy. If
26:19
you want to configure it, you must link
26:21
it first. Okay, in the Data Manager,
26:26
whether it is third parties or just
26:28
products, only if you link these will
26:30
your Merchant Center show up easily.
26:34
Okay, thank you.
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