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Shopify vs WordPress எது சிறந்தது? உங்கள் ஆன்லைன் வணிகம் வளர சரியான தளத்தை தேர்வு செய்ய இந்த வீடியோ உதவும்.
உங்கள் ஈ-காமர்ஸ் இணையதளம் அமைக்க திட்டமிடுபவர்களுக்கு இந்த ஒப்பீடு மிகவும் பயனுள்ளதாக இருக்கும். தயாரிப்புகளை விற்பனை செய்யத் தேவையான அடிப்படை உத்திகள் மற்றும் தொழில்நுட்பங்களை இதில் விரிவாகப் பார்க்கலாம்.
நீங்கள் ஒரு புதிய ஆன்லைன் ஸ்டோர் தொடங்க விரும்பினால், எந்த தளம் உங்கள் தேவைக்கு ஏற்றது என்பதை எளிமையாகப் புரிந்துகொள்ளலாம். SEO உத்திகளைப் பயன்படுத்தி விற்பனையை அதிகரிப்பது எப்படி என்பதையும் இதில் விளக்கியுள்ளோம்.
இந்த வீடியோ உங்களுக்குப் பயனுள்ளதாக இருந்தால், சேனலுக்கு Subscribe செய்யுங்கள். உங்கள் வணிகத்திற்கு எந்த தளம் சிறந்தது என்று கீழே உள்ள கமெண்ட் பகுதியில் பதிவிடுங்கள்.
#shopifytamil #wordpresstamil
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0:01
Let's talk about e-commerce websites;
0:03
you might have many products.
0:13
If you want to set up an online store to
0:15
sell those products, in today's video,
0:17
we are going to look at how to do that,
0:19
specifically regarding SEO-based
0:21
e-commerce.
0:32
To do that, let's go to Google.
0:39
Going to Google, normally when we build
0:41
an e-commerce website, we use WordPress
0:43
.
0:49
When building a website on WordPress, we
0:51
have to handle many things; for instance
0:53
, if we install too many plugins, the
0:55
site becomes slow.
0:59
Okay, in these sites where many plugins
1:01
are used, I haven't added many plugins.
1:04
Even so, you can see that these sites
1:06
have high loading speeds.
1:08
Moreover, we need to configure and set
1:10
up all these image optimizations.
1:17
Otherwise, if someone finds our
1:19
e-commerce site directly and types the
1:21
URL, if it takes a long time, their
1:23
internet speed might be slow.
1:29
Or their coverage might be low.
1:31
At that time, if the images take too
1:33
long to load, like in this example I'm
1:35
showing on the side.
1:38
This is a client project, and look, if
1:40
you go to the "About Us" page, you can
1:42
see these images are taking a long time
1:44
to load.
1:48
Because of these issues, the viewer will
1:50
quit the site and go to another one.
1:55
If that happens, Google will not rank
1:57
our site.
1:58
Because even though many people come
1:59
here. They are quitting and leaving.
2:01
Look here, the image is still loading.
2:04
We often don't know how to handle these
2:06
image optimizations properly.
2:09
Okay, there are many such things,
2:11
whether it's an e-commerce site or a
2:12
personal website on WordPress.
2:16
We need to rectify these technical
2:18
issues and find solutions for them.
2:20
Now, there is a very simple way for all
2:22
of this. You can easily deal with these
2:24
kinds of issues; take a look.
2:26
There is a site called Shopify.
2:29
Some of you might have heard of Shopify
2:31
.
2:35
With Shopify, I have seen many sites.
2:40
Here, our site speeds are really fast;
2:43
see, this is a site made with it.
2:48
There is a site called Cosmetic.
2:51
Look, as soon as you type it, it's fast
2:53
.
2:55
That is the level of speed; it's so fast
2:57
that when you click on the products,
2:59
they load instantly.
3:02
This is how the speed should be.
3:04
This level of speed is lower when we use
3:07
WordPress, even if we add optimizations
3:09
.
3:10
But a special feature of Shopify is that
3:12
the speed is higher.
3:14
Because everything, including the server
3:16
, is managed within it.
3:21
You just have to pay a monthly fee for
3:22
your plan and keep going with it.
3:29
Okay, you have your pricing, and you
3:30
just have to decide based on that
3:32
pricing to build your site; that is why
3:34
many e-commerce sites are built on this
3:36
.
3:38
It is called Shopify, and they say the
3:40
speed on this Shopify is good.
3:43
Now, in the world, many e-commerce sites
3:45
are being built using this Shopify.
3:48
However, if you are going to use Shopify
3:50
, the cost will be a little higher.
3:53
But regarding speed, that is, when we
3:55
look at technical SEO, these sites are
3:57
built with very good performance and
3:59
speed.
4:01
So, you don't really need to worry about
4:03
that; it will perform very well.
4:10
Because normally, when we build a site
4:12
for SEO to sell products online, once a
4:14
customer enters the URL, it should be
4:16
reachable instantly, just like I showed
4:18
you.
4:26
Only then will the customer search for
4:28
products and be likely to buy them; if
4:29
you click and it starts loading for a
4:31
long time, they will get frustrated and
4:33
leave.
4:37
Your product might be very good. Your
4:39
price might be very reasonable.
4:42
But if there are technical issues, they
4:44
will not buy it.
4:46
So, the first thing to consider
4:48
regarding these matters is site speed.
4:54
Now, when determining site speed, as far
4:56
as I am concerned, the good thing about
4:58
Shopify is the pricing; if you look at
5:00
the pricing, it is provided right here.
5:09
Look at this, the basic plan is 25,
5:11
which you have to pay monthly.
5:19
Look at the online store here; in the
5:21
basic package, you get unlimited
5:22
products and themes, and when building
5:24
an e-commerce site, these themes and
5:26
everything including social media
5:27
filters are included within this.
5:36
This Shopify business platform has all
5:38
the catalogs added to it.
5:42
Okay, there is live chat, so if you have
5:44
any questions or need clarification on
5:46
something you don't know, you can use
5:48
that.
5:49
They have included many such things in
5:51
Shopify, including their live chat.
5:55
Now, we can easily configure this and
5:57
get our work done.
6:00
Okay, if you are a beginner, you can
6:02
start with this beginner package.
6:07
Then, as your products start reaching
6:08
more people, you can switch to the
6:10
second one.
6:14
Okay, look at this, regarding the sales
6:17
, look here.
6:26
They have given a range, this is the
6:28
basic range, meaning as your earnings
6:29
increase, you will need to move to the
6:31
advanced package.
6:37
A monthly income of 7,000 US dollars is
6:39
a significant amount. When you earn that
6:42
7,000 USD, you will have to pay
6:44
something like 359 annually.
6:47
Whether it's monthly or yearly, whatever
6:49
your package is, that’s fine.
6:53
Because this is the monthly package, and
6:55
for the yearly package, it's 22 dollars
6:57
.
6:58
This is monthly, this is yearly monthly
7:00
, okay.
7:02
So, this works for you.
7:04
But, this is generally okay if you are
7:06
using it for regular business sites.
7:10
Many of us know about Shopify.
7:14
Many people ask doubts about Shopify in
7:16
the comments as well.
7:19
Shopify was created mainly for
7:20
e-commerce.
7:23
This website has been implemented
7:25
specifically for e-commerce. Because the
7:27
products on e-commerce sites need to
7:29
load fast.
7:30
That is why Shopify was created for
7:32
those kinds of things.
7:34
If you upload your website here, it will
7:36
be very fast, and the performance will
7:37
be good.
7:39
Okay, so, are you asking about WordPress
7:41
?
7:42
If you have a new product and are
7:44
wondering where to start or how to do it
7:46
, you don't need anything else.
7:50
Even if you don't have much technical
7:52
knowledge, many people go to WordPress,
7:54
buy an e-commerce theme, and have to
7:56
configure it.
8:00
Compared to that, doing it here is
8:01
easier for you.
8:04
There are these basic packages; you can
8:06
check them out, buy one, and if you have
8:07
many products, you can move to the
8:09
second one.
8:12
Or you can list your products first and
8:13
then start marketing your site.
8:16
Because no matter how you start
8:17
marketing, your site's performance must
8:19
be good.
8:22
Only if the technical SEO and
8:23
performance are good will someone buy
8:25
products from your site.
8:28
Please consider that.
8:30
If you liked this video, share it with
8:31
your friends. Thank you for watching.
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