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0:00 Core Pillars of Technical SEO
1:46 Analyzing Performance with PageSpeed Insights
5:05 Conducting a Comprehensive SEO Audit
7:33 Sitemaps, Robots.txt, and Indexing
#TechnicalSEO #TechnicalSEOCourse #TechnicalSEOFullCourse #SEOForBeginners #SEOTutorial
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0:00
Today I'm going to teach about the
0:02
technical SEO. If you are a SEO
0:05
specialist, you must know about this
0:08
otherwise you cannot do the SEO
0:10
properly. Okay. So technical SEO mean if
0:14
you have a website, if you are going to
0:17
uh rank your website in your Google
0:20
first page, you must consider about
0:22
these these things. Okay. So first I'm
0:25
look at this one. Okay. First we are
0:28
look at this this one website speed and
0:31
optimization. You you must
0:34
uh you must understand you you must
0:38
concern about these things because when
0:41
you have a website so the important
0:44
point is loading speed.
0:48
Okay. If your website is your your your
0:53
loads loading speed is very low people
0:57
are quite your website and go to another
1:00
website your competitor's website. So
1:02
you always you have to maintaining your
1:06
website optimization fast. So fast mean
1:09
how to implement the fast. So first you
1:12
have to
1:14
this is the web page. So when you are
1:17
uploading these images you have to make
1:19
as a uh you have to reduce the image
1:23
size that is must okay that is the image
1:27
format you have to add webp
1:31
this is very if you have a jpg image you
1:33
have to convert with the webp you can
1:35
reduce the image size okay if you have
1:37
jpg image you have to change it as a
1:40
webp because you can reduce the size of
1:42
the image then you have to upload then
1:44
you can increase the uh website speed.
1:48
Okay. So after that what you're going to
1:49
you just put it this copy this uh web
1:52
URL. You have to go to the website which
1:55
is a page speed. You go to the Google
1:57
and type page page speed inside page
2:00
speed inside. Go to this. Click on it.
2:02
You go to you come to this dashboard.
2:04
You have to paste on the URL and click
2:07
uh analyze button. Uh you can see the
2:10
performance of of the website at the
2:12
moment. Okay. So at the moment the
2:15
website performance is fine. So we don't
2:18
have that much of issues. So that this
2:20
thing is the when you go to the when you
2:23
switch to mobile the performance 88 8
2:26
minute it's rather good not actually the
2:28
good if it is a uh more than 75 it is
2:32
good. So the performance is good. So
2:34
that here you can see here uh it's a
2:37
mobile you can see the loading speed is
2:39
2.7 seconds. 2.7 second mean if it is
2:43
less than 3 second it is good. Okay. It
2:47
is a millisecond it is more good. Okay.
2:51
So this is a large content pain with the
2:54
the image loading speed. So if the image
2:56
is needed you have to implement the
2:58
image. If the image is not required you
3:00
don't have to put the image because it
3:02
is affected your image loading speed of
3:05
your website. Okay. You have to consider
3:07
all the things. Okay. So this is the
3:10
uh total blocking time and uh shifter
3:13
time. Okay. So the speed speed okay
3:15
these all the things. Okay. So these are
3:18
the things you have to consider about
3:19
the loading speed. The loading speed is
3:21
must so that uh so you have to these are
3:25
all the things you have to cons consider
3:26
and concern about when you are making
3:28
the
3:30
uh index page. Index mean page meaning
3:32
first page homepage. Okay. So after that
3:35
there I see another uh website uh called
3:38
pingdom. You just go to the Google app
3:40
and Google it and pin.com. You can uh
3:43
not this uh pind.com
3:46
uh [laughter]
3:48
speed test. Click on it. This is a tool.
3:52
You commit here. Here also you can put
3:55
it to the same web page link
3:59
and click start. We can get the result.
4:03
The get the result you can the
4:05
performance grade 72 72 also not good.
4:09
That's rather good because if it is uh a
4:12
it is good. So how to
4:16
become this is uh we can increase as a a
4:21
right. So
4:24
how to increase it mean when you are the
4:27
the image also I if if you are going to
4:30
optimize the image you have to reduce
4:32
the size of the image. Okay. If it is MP
4:35
you have to reduce
4:37
KP kilobyte it is very good. Okay. So
4:41
that kind of a thing you have to focus
4:42
then we we can get this the grading as a
4:46
we can loading speed is very good. Okay.
4:49
So that loading time is 1.8 second it is
4:52
good. Okay. So these are the two
4:56
platform I'm going to checking the
4:57
technical SEO part or the website speed.
5:01
Okay. This is a very important stuff
5:02
when you are make the website. Okay,
5:05
first thing. Second thing is also the
5:07
technical SEO audit. SEO audit mean we
5:10
have a tools Uber suggest. Okay, you
5:13
have to log in the Uber suggest. Side
5:16
you click on the side audit over here.
5:19
Here you have to paste the URL over
5:20
here. Okay, you have to paste the URL.
5:23
It is SMA. You have to paste the URL.
5:25
You have to go to that SM web page.
5:30
You have to paste on the URL
5:33
here.
5:35
Here you check on it. This mobile domain
5:39
gets what issues. This domain get what
5:42
is uh the all the issues we can find it
5:46
when you click it the select the options
5:49
right on it the side if you click it it
5:51
takes some time to get the result. Okay.
5:55
So what are it takes some time to here
5:58
that we have only two pages. So that we
6:00
have we can only we can store only two
6:04
pages. If it is a more pages it take too
6:06
much of time to complete all the pages
6:08
because
6:10
uh when you click that side button it go
6:12
each and every pages and test out what
6:15
are the issues of each pages not only
6:17
one pages each pages it it's going to
6:19
from the scratch it will be it's going
6:22
to uh
6:25
uh analyze and we can produce a result
6:27
here. This all this the broken links.
6:30
What are the broken links? Some broken
6:32
links as well successful. This were that
6:36
uh here we don't have that much of
6:38
issues. The title tag is a two two
6:40
shots. So we can view it. What is the
6:43
things
6:45
uh homepage title tag shorts
6:49
uh title show shorts. So this is this
6:52
thing. Okay. Here this element
6:54
uh this world. So these are the things
6:56
you have to consider
6:59
but title st with shorts mean you have
7:01
to go to that this one is a little bit
7:03
long okay one page H uh one pages
7:07
without H1 heading the H1 heading is not
7:10
implemented so we have to go to that
7:12
implement the H1 tag as well these are
7:14
the
7:16
things we have to optimize the web page
7:19
well okay this a technical issue
7:23
scrolling and indexing fixing the pages
7:25
just not indexing. Okay. So this
7:27
scrolling and indexing this this fix
7:29
these are the errors we identify the SE
7:31
audit you can fix it then it we can we
7:35
we may uh index our web page to Google
7:39
first page after that XML sitemap you
7:42
have to implement the XML sitemap your
7:44
web page uh okay HTML sitemap how to
7:48
implement you already know you have a
7:50
WordPress website there is a plugin
7:52
called uh if if you install the y plugin
7:56
It's come along with the sitemap. You
7:58
don't have to uh download the separate
8:01
plug-in as well. So after that you have
8:03
to configure this one as uh and Google
8:06
search console as well. So u robot txt
8:10
robot tx is where we this is this one we
8:13
have to configure about this one as
8:14
well. This automatically it is coming
8:16
the your ran map plugin.
8:20
Okay.
8:22
After that this is the technical issues
8:25
the canonical issues. The canonical
8:27
issues mean you already know that there
8:29
are one main page the main page has the
8:32
same similar pages which is which is
8:34
original one you have to tell the Google
8:37
otherwise Google doesn't know. So if it
8:39
is a laral 2 L 3 this are same content
8:43
as a three pages which is the original
8:45
one you're mentioning.
8:48
Okay. So that that is the issues
8:51
schema markup you have to implement the
8:53
schema markup. This is a very good the
8:56
things. So this this all things you have
8:58
to go to the Google
9:01
central
9:02
search here you can go and you can learn
9:05
it. This is a very good
9:08
for the SEO purpose. This implement for
9:10
the SEO purpose. You can there are
9:12
plenty of talks the robot txt how to
9:15
implement the robot txt here there's a
9:18
video as well you can go and learn uh
9:21
site map there are there are a lot of
9:24
things you can go and here you can
9:28
select then go inside the article and
9:30
you will be able to learn these are the
9:33
tools [snorts]
9:36
okay the 4 redirect 404 that's server
9:42
errors.
9:44
Okay, you have to issues. Uh you can if
9:46
you if you know development side well,
9:49
you will be able to to fix it. If you
9:53
don't have any experience in the
9:54
development side, you can passing to the
9:57
development team to handle this this
9:59
kind of issues. So because the SEOs is
10:02
not not the responsibility to do this uh
10:07
process. This is the processes uh this
10:10
processes process is uh going to the
10:13
responsibility for the development team.
10:17
Okay. So other thing is Google search
10:19
console. The Google search console is
10:21
very important. when you build the
10:24
website that particular website you uh
10:27
the URL link you just copy and
10:31
paste on the Google search console and
10:33
you can tell the Google to this this is
10:35
our page. So you have to request the
10:39
index. So this is the Google search
10:41
console this is the this where it is
10:44
going to indexing our web page.
10:46
JavaScript SEO. This is uh this is the
10:49
that uh things JavaScript.
10:54
Okay. The technical for WordPress that
10:56
RAM map URL pagination and structures.
11:00
If you install the RAM map mean this is
11:02
the SEO plugin of the web page. If you
11:06
install the RAM map, you will be able to
11:08
get the road robot txt site eternal.
11:13
These are the all things are come along
11:15
with the run. Okay, these are the things
11:18
you have to consider about before you
11:19
have to making your website. Okay,
11:23
simply you can index your website into
11:25
the Google first page. Okay, you must
11:28
consider about these things. Thanks for
11:29
watching.
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