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What Is SEO in Digital Marketing? What Is Search Engine Optimization Explained for Beginners (2026)
Jun 4, 2026
Want to learn what is SEO in digital marketing and how websites rank on Google? In this beginner-friendly tutorial, you'll discover what is search engine optimization, why SEO matters, and how businesses use SEO to get more traffic, leads, and sales online.
This search engine optimization tutorial for beginners explains the fundamentals of SEO in simple terms. Whether you're a student, blogger, business owner, or digital marketer, this video will help you understand seo in digital marketing and how search engines like Google work.
#WhatIsSEOInDigitalMarketing #SEOInDigitalMarketing
#SearchEngineOptimizationTutorialForBeginners
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0:01
Hi friends, welcome to tutors funny
0:03
channel. Today I'm going to teach SEO.
0:07
SEO stands for search engine
0:09
optimization. So imagine what is SEO
0:13
mean in the practical example you are
0:16
going to build a
0:19
uh e-commerce website whatever
0:21
e-commerce website okay like a website
0:23
you have you build but if you have built
0:28
the website but you can tell someone to
0:32
visit that website to buy something okay
0:35
without you telling that nothing will
0:38
happen nothing will no one knows you you
0:41
build this kind of a website. Okay, you
0:44
may have good products but people
0:47
doesn't know of this website. So this
0:51
kind of a website we have to tell them
0:54
to Google to rank when the people search
0:59
something else your website should be
1:02
come on the Google search look like
1:04
this. This is the meaning of SE. Okay.
1:08
So here someone come and search Taj
1:12
Mahad the what is what is it uh search
1:17
in Taj Mahad the respective result will
1:20
be displayed you can see the related
1:23
photos of the Tajma
1:28
right so the sponsor sponsor mean the
1:31
when the people are search Tajma someone
1:34
have intent to go to Tajma
1:38
so they can buy the online tickets.
1:42
You can click just so just click on this
1:44
links and they straight away they book
1:47
the uh online tickets by online they
1:51
will go to Taj. So the the the one who
1:56
find information about the Taj Mahal you
1:58
can go here go to the Wikipedia and read
2:00
everything we will be able to see the
2:03
Taj Mahal
2:05
where located in India. Okay, there are
2:08
a lot of things about the Taj Mahal. You
2:10
can see there there is there's a one
2:14
keyword can give us a lot of information
2:17
about the Taj.
2:19
Okay, I just type the mark all the
2:21
information will be come. The same thing
2:25
we when you doing the online e-commerce
2:29
website or your personal blog
2:33
if someone come and search
2:36
shoes
2:41
in India shoes in Chennai. So there
2:45
someone looking for a shoes in the
2:48
nearest shop. So he is uh he just search
2:54
best shoes like that. Best shoes in in
2:58
China. So when the when he type the
3:01
keywords like that this is called as a
3:03
keyword when the when they type this
3:05
like this. Okay. So at the first page
3:09
our website will be coming look like
3:12
this. our website is proper. We have
3:16
optimized the SEO properly. When someone
3:19
optimize the uh SEO properly, our site
3:23
will be easily come up the Google first
3:26
page. So the when someone
3:29
uh type on this keyword,
3:32
our website might be come on the first
3:35
page. So the people
3:37
click that respective link to buy the
3:40
products and we ultimately we can select
3:43
get the more sales that is the meaning
3:45
of fishing. So this stuff is we have to
3:49
tell them to Google we have doing the uh
3:53
imagine you are going to you having a
3:55
website uh regarding shoes. So you have
4:00
to tell them to Google. Google mean is a
4:02
search engine. We have a website. We
4:06
have we have a product related to shoes.
4:09
Okay. So when someone uh search on this
4:12
particular keyword our site need to be
4:16
show on the Google first page. So we
4:19
have to tell them to Google. Google
4:22
cannot understand uh identify if you
4:24
have created the website uh you have a
4:28
website you have a good products but uh
4:31
when someone search we have to show your
4:35
side as well you can never do like that
4:38
one so you have to tell them to Google
4:41
so how to tell them to Google that is a
4:45
fishing
4:47
okay that is a fishing now you have
4:51
clear idea about SEO. We have to clearly
4:55
tell the tell our website to Google this
4:57
is our website this is the products we
5:00
we have uh in our
5:03
store. So when someone type this keyword
5:08
we have to we have to show our products
5:11
to that particular person. So how to
5:14
show we have to learn SEO. So, so the
5:19
SEO
5:22
if you go to the definition
5:25
said that Google uh here the its
5:27
processor improve the websites. So,
5:29
apparent search engine Google, blink and
5:33
Yahoo these are the
5:37
most trending search engines bling and
5:40
Yahoo. So, the Google is the most
5:41
powerful one. So, this goal is get the
5:44
organic traffic. organic traffic be when
5:46
someone come to across the internet and
5:48
search uh pair of shoes our website
5:52
should become the first page of the so
5:55
so that that that kind of a that kind of
5:58
things how to we achieve it we have to
6:00
cover we have to study this all things
6:02
on page SEO off page SEO technical SEO
6:06
local SEO e-commerce there are lot of
6:09
SEOs are there okay so that is the SEO
6:13
uh e-commerce SEO So apart from that you
6:16
have to learn
6:19
another SEO which is a uh I this one
6:22
mobile SEO, video SEO, voice SEO,
6:25
international SEO. This is very powerful
6:28
part when you doing the when you target
6:30
your audience you are going to do the
6:32
your
6:34
web page you are going to your internet
6:36
marketing on international market like
6:37
European countries we have to learn
6:39
about what is the international SEO.
6:41
This is very important part content SEO
6:44
negative all the things you have you
6:46
must learn then only you having a good
6:49
SEO specialist. So this is the things.
6:54
So I hope you can understand what is
6:56
SEO. SEO I mean simple example you have
6:59
tell if you have a website you can tell
7:00
them to the Google
7:03
tell them to the Google I have a shop
7:05
you have to rank on the Google. We have
7:07
to tell them how to tell them this how
7:10
we can tell them. Okay, these are the
7:12
things we have to uh we will we will
7:16
learn step by step in my upcom upcoming
7:19
tutorial. Now you have a clear
7:20
understand what is SEO. Okay, it is
7:23
nothing but we have tell them to Google
7:26
or any search engine this is my website
7:29
these are the products are there.
7:31
Okay. To tell them to the Okay. Thank
7:35
you for watching.
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